David McCaskey discusses Market Segmentation
David is a former lecturer at Colchester Institute and a Wivenhoe resident
Page published by Peter Hill from material supplied by David McCaskey
An Appreciation of Market Segmentation and an Analysis of the Baby Boom Market
You’ll find below a couple of articles written by David McCaskey which can further develop your appreciation of market segmentation and an analysis of the baby boom market.
– If you’re not talking segmentation, you’re not talking marketing – Oct 2002 (for a copy of this article – see the link at the foot of this page)
– Talking ’bout my generation, my generation yeah – April 2003 (for a copy of this article – see the link at the foot of this page)
Amongst David’s many other articles:
David has authored two chapters in 2 widely distributed text books (both listed in Wivenhoe Encyclopaedia)
May 2008 – Economics for Business and Management 2nd edition Editors Stuart Hall and Alan Griffith published by FT/Prentice Hall Harlow ISBN 978-0-273-71367-8 Chapter 19 The Economics of the Service Sector
Spread of Yield Management Practices edited by Fabiola Sfodera published by Physica – Verlag New York
Chapter 12 How to Value Yield
To learn more about David McCaskey, a Wivenhoe resident for many years, click here
No Comments
Add a comment about this page