David McCaskey discusses Market Segmentation

David is a former lecturer at Colchester Institute and a Wivenhoe resident

Page published by Peter Hill from material supplied by David McCaskey

David McCaskey [2021]
Photo by Peter Hill

An Appreciation of Market Segmentation and an Analysis of the Baby Boom Market

You’ll find below a couple of articles written by David McCaskey which can further develop your appreciation of market segmentation and an analysis of the baby boom market.

– If you’re not talking segmentation, you’re not talking marketing  – Oct 2002 (for a copy of this article – see the link at the foot of this page)

– Talking ’bout my generation, my generation yeah – April 2003 (for a copy of this article – see the link at the foot of this page)

Amongst David’s many other articles:

David has authored two chapters in 2 widely distributed text books (both listed in Wivenhoe Encyclopaedia)

May 2008 – Economics for Business and Management 2nd edition Editors Stuart Hall and Alan Griffith published by FT/Prentice Hall Harlow ISBN 978-0-273-71367-8 Chapter 19 The Economics of the Service Sector

Spread of Yield Management Practices edited by Fabiola Sfodera published by Physica – Verlag New York
Chapter 12 How to Value Yield


To learn more about David McCaskey, a Wivenhoe resident for many years, click here

This page was added on 23/02/2022.

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